Empathy, serving 45 million people across North America through partnerships with leading life insurers and financial institutions, joins LIVE’s advocacy effort to modernize U.S. estate planning laws
WASHINGTON, D.C. (March 11, 2026) -- The Legacy, Innovation & Virtual Estate Planning (LIVE) Coalition today announced that Empathy, the leading technology company transforming how the world plans for and navigates life’s hardest moments, has joined as its newest member. Empathy currently serves more than 45 million policyholders across North America through partnerships with eight of the top 10 U.S. life insurers, as well as a host of leading financial institutions. Empathy joining the Coalition brings an institutional perspective to LIVE’s cross-industry effort, representing the carriers, advisors, and financial platforms that deliver digital estate planning to families at scale.
Through its platform and suite of products, Empathy provides life insurers, financial institutions, and advisors with the tools to deliver meaningful estate planning and bereavement support to the families they serve. Empathy LifeVault™ enables policyholders and clients to create legally compliant estate planning documents, including wills, trusts, healthcare directives, and powers of attorney. Empathy Loss Support™ provides families with dedicated care management and practical guidance through the administrative and emotional demands that follow a loss. Empathy Connect™ gives financial professionals visibility into client planning milestones and life transitions, helping them show up at the moments that matter most.
“At Empathy, our mission has always been to make sure families have what they need to navigate life’s hardest moments — before, during, and after loss. We’ve worked to make planning more accessible through technology and through the institutions families rely on. Joining LIVE is the natural next step: ensuring the broader infrastructure is there to support every family, regardless of where they live or who they bank with.”
— Ron Gura, Co-Founder & CEO, Empathy
“Empathy brings an important perspective to LIVE through its direct relationships with the insurers, financial institutions, and advisors who support families at the moment they need it most. With a reach of more than 45 million people across North America, progress on modernizing estate planning laws can translate into real impact for real families, faster. That’s exactly the kind of partnership that helps move LIVE’s mission forward.”
— Kristina Howard, Executive Director, LIVE Coalition
New research from Empathy on the Great Wealth Transfer, with a full report forthcoming, underscores the urgency. Fewer than 1 in 3 families has a will, despite 87% having already had conversations about their legacy plans. For the institutions working to close that gap, inconsistent state laws create real barriers: in-person execution requirements, antiquated paper-based processes, and patchwork cross-state standards that are hard to navigate.
LIVE’s state legislative advocacy work is accelerating, with active campaigns underway in Utah, Minnesota, and Pennsylvania, building on recent legislative victories in New York and Missouri. The Coalition continues to expand membership across insurance, financial services, healthcare, and real estate.
To learn more about the partnership, visit empathy.com/blog/democratizing-estate-planning
Empathy is a leading technology company transforming the way people plan for and navigate life’s toughest moments. Serving more than 45 million policyholders across North America with Loss Support, Empathy currently partners with eight of the top ten U.S. life insurance carriers and handles one in five life insurance claims in the U.S. beyond the payout. With $162 million in funding from top-tier venture firms including Index Ventures, General Catalyst, Adams Street Partners, and other leading funds, as well as strategic investment from global financial institutions and Empathy Alliance partners, Empathy combines cutting-edge innovation with compassion to provide unparalleled support for bereavement, estate management, legacy planning, and more. Recognized by Apple, Google Play, and Fast Company, Empathy is setting the standard for modern family care and workplace benefits. Learn more at empathy.com.
The Legacy, Innovation & Virtual Estate Planning (LIVE) Coalition is dedicated to modernizing America’s estate planning laws for the digital age. LIVE brings together organizations and individuals across estate planning, legal services, technology, and financial planning who share a common belief that every family deserves access to secure, modern tools to protect their legacy. Learn more at livecoalition.com.
Contacts
Empathy: press@empathy.com
LIVE Coalition: support@livecoalition.com
