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Privacy Policy

Effective Date: January 21, 2026

Introduction

LIVE: Legacy, Innovation & Virtual Estate Planning ("LIVE," "the Coalition," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or interact with our services. LIVE is operated by Trust & Will, Inc., a Delaware corporation located in San Diego, California.

Information We Collect

Information You Provide Directly
We collect information you voluntarily provide to us, including:

  • Contact information such as your name, email address,, and mailing address when you sign up or want to learn more
  • Any additional information you provide when contacting us through our website

Information Collected Automatically
When you visit our website, we automatically collect certain information, including:

  • IP address, browser type, operating system, and device information
  • Website usage data such as pages visited, time spent on pages, and referral sources
  • Cookies and similar tracking technologies as described below

How We Use Your Information

We use your information for the following purposes:

  • To respond to your inquiries and provide support
  • To send you newsletters and coalition updates (only with your consent)
  • To improve our website functionality and user experience
  • To comply with legal obligations and protect our rights
  • To analyze website traffic and usage patterns

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers: We may share information with trusted third-party service providers who assist us in operating our website and providing our services, including email service providers and similar providers. These providers are contractually obligated to protect your information

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. We may use Google Analytics or similar services to understand how visitors interact with our site. You can control cookies through your browser settings, though disabling cookies may affect website functionality.

Your Privacy Rights (CCPA)

If you are a California resident, you have the following rights regarding your personal information:

Right to Know: You have the right to know what personal information we collect, use, disclose, and sell about you.

Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.

Right to Opt-Out of Sale: You have the right to opt-out of the sale of your personal information. We do not sell personal information.

Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us at support@livecoalition.com. We will verify your identity before processing your request and respond within 45 days.

Communications

If you sign up to receive updates, you may opt out of our communications at any time by using the unsubscribe link in our emails.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

Third Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13, we will promptly delete such information.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at: support@livecoalition.com